Google PageRank: What do you need to know?


If you are choosing Search Engine Optimization (SEO) as your main online marketing method, you might have heard for many times about Google PageRank. Yet there still seems to be al lot of confusion about what it is, how it works, how important it is and how we can can use it effectively. In this article, Top SEO Singapore would like to show you some basic things about Google PageRank so that you can have much more information about this algorithms and utilize it efficiently for you site.

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What is Google PageRank?

According to Wikipedia, PageRank is an algorithms used by Google Search to rank websites in their search engine results. You might know that there are billions of existing pages and millions of pages generated every day all over the world, it will be much more sophisticated thank you probably think it is. Google PageRank is known as one of the most optimal algorithms used by Google to determine the best search results and evaluate a page’s importance.
In fact, every page is scored from 0 to 10 on Google scale that is based on the number of websites linking to it and the quality of these links. If you have a new website, your PageRank will be N/A. In cases your page get 5 or more, it is considered quite successful. However, keep in mind that PageRank is for a specific page- not the entire site. Let’s SEO services Singapore show you Google’s formula to calculate your PageRank:

PR(A) = (1-d) + d(PR(t1)/C(t1) + … + PR(tn)/C(tn))

Nevertheless, the above equation is the original one which was represented long time ago, so please take the notices that it might have gone through tons of changes over the years.

How often does Google update PageRank?

In the past, Google updates PageRank several times a year. There were 5 updates in 2008 and 5 in 2009, 1 in 2010, 3 in 2011, 4 in 2012 and 2 in 2013. The update in December 2013 is the last PageRank update ever.

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The reason why Google doesn’t want to show the new PageRank score daily is because they don’t want you to obsess about it. All they want is to make sure that viewers can have happy experience on your site that not only provide useful news but also help them solve their real troubles.

Is PageRank still important in 2015?

So, we have the biggest problem that does Google PageRank really matter in 2015? Should we stay focus on finding ways to increase your PageRank? Or just ignore it? In fact, there are many essential things that you need to focus your energy on developing when optimizing the website. When it comes to mentioning about Google PageRank, keep in mind that just because a page has high PageRank doesn’t mean that it gets more chances to reach high ranking in search engines. By contrast, a lower PageRank doesn’t mean that your site aren’t able to rank well.
According to recent studies of SEOmoz which show that the relationship between PageRank and SERP results is not correlated as before. Normally, the perfect correlation of PageRank and SERP rank would be 1:1; however, nowadays, this figure is just at the level of 0.2, far less than you expect if PageRank was the critical factor affecting your position in search results.

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Therefore, in reality, PageRank only correlates slightly with your real ranking, and you don’t need to pay much attention in increasing your PageRank as well.

Ways to increase PageRank

However, if you want to know approaches which can help you improve your PageRank, let’s take a look on this part for further information. You should know that the main way to increase your PageRank is by increasing the number of links and their quality. Following are the best techniques that you can apply for your site:
• Looking for and using trustworthy and reliable directories of your niche
• Writing really high quality articles to get good backlinks
• Using guest posting

Here are some basic information about PageRank that you need to know when doing SEO. Hope you get valuable information from this article. If you have any SEO considerations, please feel free to contact SEO Company Singapore. As one of the best SEO suppliers, we are willing to help you solve your problems quickly.

Source: Consolidate from many SEO sources.