Search Engine Optimization (SEO) is known as one of the most effective online marketing methods that you need to do nowadays. SEO is provided into 2 sections: on- page optimization and off- page optimization. In our previous article, Top SEO Singapore has showed top 5 on- page techniques that can boost your ranking significantly and we do hope that they are useful for your site. If you want to know various SEO off- page techniques, let’s take a look on this article and find out what the latest off- page tips are and how to apply them for your pages as well.
What is off- page SEO?
Off page SEO is a combination of techniques that you are doing offline in order to improve the position of your website in search engine result page (SERPs). With a suitable off- page optimization plan, your site is able to get:
• Higher ranking. You website is able to get higher ranking in search engines that means it can reach lots of traffic.
• Higher position in PageRank. You might know that PageRank represents your website’s position from Google’s aspect. There is a marking scheme from 0 to 10 and the higher mark you can get, the more credit you can get from Google and viewers.
• More exposure. Once your site is in top pages of Google, getting great exposure is evident.
What are the top off- page SEO techniques in 2015?
In fact, most businesses have implemented off- page SEO techniques for a long time and they find that those tactics are done very well; however, given the ever changing nature of Google’s algorithms, you need to follow and update the latest techniques to make sure that recent changes don’t bring any serious effects to your business. Let’s check those newest and top- notch techniques below and add the new ones to your SEO if it is necessary.
1. Link building
Everyone knows the importance of link building in SEO that SEO services Singapore have written for many times before. It is one of the most powerful ways to rank your targeted keywords better in search engines. In the past, the more external links you can get from other sites, blogs, forums; the higher position your site can reach. But everything is changed. These days, Google cares of not only the quantity but also the quality of link flow to your page. Google’s algorithms is improved to detect unnatural links through Penguins; therefore, please do link building strategy the right way.
2. Social media
There are tons of social media platforms which are likely to help you build brand awareness, establish authority and drive a lot of traffic to your site, such as Facebook, Twitter, LinkedIn, Google+, Pinterest… If you haven’t had any specific plan of taking advantage of those social media, do it right now; otherwise, your site will be obviously out of the game. Nevertheless, not all social platforms use the same strategies or methods, it is highly recommended to learn the guidelines for each platform before utilizing it.
3. Social bookmarking
This is another good way to promote your site in order to get lots of traffic to your site. There is a bunch of website like Delicious, Digg, StumbleUpon, Reddit… where you can post your content/ blog posts. Furthermore, you can also build high quality backlinks using social bookmarking. Therefore, the ignorance of social bookmarking is a severe mistake.
4. Forum postings
Forum is where registered member is likely to gather together, post their topics as threats to discuss with each other. Forum is also known as potential source in driving lots of referral traffic and getting quality inbound links. Thus, find online forums that are related to your niche, take part in replying, answering people’s questions and offer your professional advices if you can. Don’t forget to add a link to your site within your signature that helps search engines crawl your page easily and effectively.
5. Business review
Business review is in the measuring factors list of Google to rank website’s position. Based on your business review, search engines can identify how beneficial your site is. According to some current surveys, those reviews probably affect your ranking; therefore, it is better if you can respond your viewers’ questions as soon as possible. Additionally, you can write reviews regarding to other businesses or ask your viewers to write down a review about your business and post it in those famous business review site like Jabber, Trip Advisor, etc, to get the best result.
As can be seen, there is a wide variety of off- page SEO techniques that you can apply for your site. However, you need implement those tips in an appropriate way; otherwise, it might bring many negative impacts to your ranking. Let’s check your SEO strategy and adding the newest techniques. If you still have no idea how to apply them effectively, please feel free to contact SEO Company Singapore.
Source: Consolidate from many SEO sources.